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Your Consultant
Professional...Experienced... Dedicated

HELLO! I’m Elaine Dixson, principal of Key Concepts Ltd. and primary provider of the services offered by the company. Are you looking for ways to create the ‘big picture’ out of all the little pieces? When you need to chart the way for people, structure, and processes, good communication is essential – and I can help.

My expertise is in analyzing internal and external communication needs to achieve organizational objectives, because I’m a big-picture person, too. My special ability is to see the points of linkage between day-to-day tasks and the larger strategic outcomes. I can provide guidance in the development of outcome-oriented policies and processes, and refinement of existing practices. I can provide support through training, coaching, or mentoring as new practices are implemented. Wherever your organization is headed, I can help you get there!

Professional and Academic Experience...

I have worked as a public relations practitioner in both the public and private sector, and have taught public relations at the post-secondary level for nearly 20 years. In addition, I live the commitment to life-long learning. Through formal post-graduate study and on-going self-study, I have a strong knowledge base in the areas of organizational development and change that complements my own experience. I view my consulting assignments as additional opportunities to both gain and contribute new knowledge.

I believe that when organizational communication is at its best, it is a two-way process that facilitates mutual understanding. In this way, it is an educative function, and it is one in which every member of the organization participates. This perspective is what motivates me to encourage people in every part of the organization to become skilled communicators. As a communication professional myself, I can help establish communication functions, or maximize the value of existing departments by helping practitioners become leaders of people and agents of change.


I am accredited by both the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC), and am a member of the International Public Relations Association (IPRA) as well.

An abbreviated version of my resume follows.

Resume Highlights

Elaine C. Dixson, APR, ABC
President, Key Concepts Ltd.


  • 1977 Carleton University. Bachelor of Journalism degree
  • 1986 University of Calgary. Master of Communications Studies degree
  • 1999 University of Calgary. Master of Continuing Education degree in Workplace Learning

  • 1987 Granted APR (Accredited, Public Relations) designation, Canadian Public Relations Society
  • 1988 Granted ABC (Accredited Business Communicator) International Association of Business Communicators

  • 1984 - 1995 Mount Royal College, Public Relations Program. 
  • 1987 - 1990 University of Calgary. Undergraduate and Master's Programs, Communications Studies. Sessional instructor, public relations courses
  • 1996 - 2005 University of Calgary. Management Certificate Programs. “Management Communications”; “Public Relations”; ”Strategic Communication Planning”

Public Relations/Communications Practice
  • 1995- Key Concepts Ltd. President and owner
  • 1982 - 84 Gov’t. of Alberta/Public Affairs Bureau Public Affairs Officer
  • 1980 - 82 Rogers Cablesystems Alberta Ltd. Marketing Co-ordinator
  • 1979 - 80 Heritage Park. Public Information Co-ordinator
  • 1977 - 79 Baker Lovick Advertising Advertising Copywriter

  • 2004: Master Communicator Award (MC designation)
International Association of Business Communicators
  • 2003 -: International Council Member, Canadian representative, IPRA
  • 2002 -: Public Member, Discipline and Appeals Tribunal, CMA Alberta
  • 2002: President, Calgary Chapter, IABC
  • 2001: Director, Communication and Public Relations Foundation
  • 1999 - 02 Director, Centre for New Venture Development, U. of Calgary
  • 1998 - 02 Action Committee Against Violence - Communications Chair
  • 1996 - 99 Advisory Committee, Mount Saint Vincent University Bachelor of Public Relations Program, (3 year term)
  • 1995 - 00 Appointed Chief Examiner (Accreditation), CPRS (5 year term)
  • 1990: Distinguished Faculty/Teaching Award, Mount Royal College

Where We Are Located

For more information about our company, our services, or anything you have seen on this site, please contact:

Box 44109 Southcentre RPO Calgary, AB CANADA T2J 7C5

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